Passion

I love Michael Grecco's work. He's very, very passionate about his imagery and true to his philosophy. I first came across his photography through the Seattle chapter of ASMP, the American Society of Media Photographers. Grecco passed through Seattle late last year to discuss his new book "Lighting and the Dramatic Portrait." He initially worked for the Associated Press but later filled out into commercial work. Realizing he wasn't much for photojournalism with the AP, he began to focus on advertising & editorial work.

Check out his website: www.michaelgrecco.com You'll love his advertising shots!

His book talks about different obstacles and lighting scenarios used. Other photographers initially ridiculed him for "giving away" his secrets in explaining his light setup. Truly there's only one Grecco, regardless if people knicked his secrets, it wouldn't make any difference. Sharing is a good thing. His book is under $50. Its a good one for the photography library.

A GREAT story of his: shooting snaps with Will Smith. Michael visualized a gritty image, showing off Will's chiseled abs in a wet wife beater. Will's reaction to the idea was really negative and he even insulted Michael. The whole shoot could've gone awry after that. Instead, Grecco bucked up, trashed his own ideas and eventually got Will to trust him enough to open up for this shot. It ran the cover and thus, was a great hit. Will was getting jiggy. Funny to hear that even at the top people don't always dig your ideas.


His philosophy is simple:


My images are conceptual and dramatic.I often use humor and irony to emphasize an idea.I delight in inspiring people, I want them to stop, think and feel. Each shoot is a creative journey that takes us beyond the expected and into new realms.My ultimate satisfaction lies in creating memorable images for clients, advertisers, consumers and myself. I love what I do and enjoy collaborating with those who share my passion.Life is too short to do it any other way.

Last funny story: Grecco asked for a stand in when shooting with Jet Li. Li's translator was adamant to the point of anger that Li did NOT need a stand in. Grecco needed Li to jump kick many, many times in order to set up lighting and figured Li could not repeatedly carry out this task and still maintain enough stamina to perform once the lighting was ready. Needless to say, Li refused the stand in nailed the jump every single time. Shazamm!